MyCardDeck — Leire Litwin

The concept

Custom decks from your own photos.

We wanted people to create a deck from their photos. I designed the brand, cards and product flow for it.

01

Upload photos

The user starts with their own images.

02

Choose the design

The user selects a style, layout, background and back cover.

03

Order the deck

The user reviews the deck and places the order.

Example placeholder card before choosing a deck style — **Before**Example placeholder.

Anime example deck card — **After**One reference, six visual directions.

Asian example deck card — **After**One reference, six visual directions.

01 / Identity

Logo and type.

Leilei

Custom display typePlayful / medieval / magic

I constructed each letter and number vectorially, inspired by other typefaces but shaped into a voice of its own: playful, slightly medieval and a little magical.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789Leilei / alphabet and numerals

01

Logo

I combined a card shape, the MC mark and decorative details for the identity.

02

Leilei type

I drew each letter and number as a vector, inspired by other typefaces.

03

Implementation

I turned the identity into card layouts, UI screens and front-end code.

03 / Back covers

Back cover options.

I designed multiple back covers so users can choose the one that fits their deck.

Speakeasy MyCardDeck card back — Speakeasy

Anime blue shield card back — Anime shield

02 / AI card styles

AI-generated card styles.

I tested male, female and animal references across six styles. Each prompt needed corrections to keep the suits, figures, numbers and layouts consistent.

Asian art queen card in full ratio — Asian art

Fantasy queen card in full ratio — Fantasy

Speakeasy queen card in full ratio — Speakeasy

Wedding queen card in full ratio — Wedding

04 / Product application

Product mockups.

I used mockups to show the result before users started editing. The goal was to make the options easier to understand for people without design experience.